Kewpie has Umami


Origin: Japanese (うまい), literally ‘deliciousness.’

a savory taste which is one of the five basic tastes (the others are: sweetness, sourness, bitterness, and saltiness). Umami can be described as a brothy or meaty flavor and is found naturally in mushrooms, vegetables, cured meats, & cheeses.

Why does the food at your favorite restaurant taste so good?
Umami is trending, and for good reason, it’s delicious! Chef’s across America (probably at your favorite restaurant) love Kewpie mayonnaise for it’s superior rich, umami flavor.

Ask any professional chef about Kewpie and watch their eyes light up when they tell you about their ‘secret’ ingredient. Kewpie has landed in America and now you can bring the umami to your home kitchen.

Try Kewpie in new squeeze bottle, or the original soft Japanese bottle (for the Kewpie super-fans) or bring the umami to your next salad with our award-winning Deep Roasted Sesame dressing & marinade.