Southern Fried Chicken Sandwich: A Crunchy Delight with a Kewpie Kick


Try our Southern Fried Chicken Sandwich, a simple yet satisfying combination of traditional comfort food with a modern twist. This sandwich is all about the satisfying crunch of perfectly fried chicken, paired with the softness of brioche buns, and elevated by a flavorful sauce. It’s a dish that brings together the heartiness of southern cooking with a touch of culinary finesse.

Kewpie Synergy

The KEWPIE Mayonnaise plays a dual role in this recipe. In the sauce, it blends with hot sauce and paprika to create a creamy, spicy complement to the chicken. Additionally, a spread of Kewpie on the buns adds a smooth, rich layer that perfectly balances the crispiness of the chicken.


For the Fried Chicken:

  • 2 pieces (approx. 12 oz.) chicken thigh or breast
  • ¾ cup buttermilk
  • 1 Tbsp. hot sauce
  • 1 tsp. Kosher salt
  • ½ cup flour
  • ¼ cup cornstarch
  • 1 tsp. garlic parsley salt or garlic salt
  • 1 tsp. black pepper
  • ½ tsp. paprika
  • A dash of cayenne pepper
  • Oil for frying

For the Sauce:

  • ¼ cup KEWPIE Mayonnaise
  • 1 tsp. hot sauce
  • ½ tsp. paprika

For the Sandwich:

  • 2 brioche hamburger buns
  • 2 Tbsp. KEWPIE Mayonnaise
  • Shredded lettuce
  • Dill pickle slices


  1. Marinate Chicken: Mix buttermilk, hot sauce, and Kosher salt. Marinate the chicken for at least 2 hours, preferably overnight.
  2. Prepare Flour Mixture: Combine flour, cornstarch, and seasonings.
  3. Fry Chicken: Coat chicken in flour mix, then fry until golden and cooked through.
  4. Make Sauce: Blend KEWPIE Mayonnaise, hot sauce, and paprika.
  5. Assemble Sandwich: Spread KEWPIE Mayonnaise on buns, add chicken, sauce, lettuce, and pickles.

Kewpie Pro Tip

For perfectly crispy chicken, ensure the oil is at the right temperature and don’t overcrowd the pan. The thickness of the chicken should be uniform for even cooking. The sauce should complement the chicken’s flavors without overpowering them, and the fresh lettuce and pickles add a necessary crunch and acidity to balance the richness of the sandwich.

Kewpie Mayonnaise 500g (Product of Japan)